The aim of the study is to understand the change in marketing practices in the pharmaceutical industry in human health during the pandemic process and to reveal the projections for post-marketing strategies in Turkey. With analyzes such as the speed of the industry's adaptation to change, the flexibility of digitalization, the suitability of the existing structure, and the number of employees, future projections have been analyzed on the basis of the evaluations of pharmaceutical sector managers. The environment of the sector that has developed as a result of digitalization has been examined with its positive and negative aspects in terms of employment and employee competencies. As a result, all stakeholders in the pharmaceutical industry are not fully prepared for this process, adapting more slowly than expected in terms of adaptation time. As a living process, the preferences and methods need continuous and regular updating, but it has revealed the fact that digitalization will be passed as a partial and complete final result in its forward-looking predictions.
TopIntroduction: General Situation Around The World
Factors such as unexpected events and epidemics at the global level pose serious threats around the World. Almost all sectors are affected by these crises. Many of the countries seem to be caught by the pandemic unprepared and with current capacity shortages. Naturally, the human based pharmaceutical sector, which is affected by these crises like other sectors, as well and is trying to maintain its position in the health crisis that has recently shaken the world.
Its technical name is SARS-CoV-2 or 2019-CoV, coronavirus or COVID19 as everyone knows it is the main agenda item for 2020. Technically, the virus, which is 80% -90% similar to the SARS virus, is considered the new version of the severe respiratory syndrome epidemic. The virus, which was much more contagious than the SARS and MERS viruses in the previous periods, can pass from person to person through my breathing. Moreover, although similar symptoms are seen during the disease stage; disease, as the severity of symptoms varies from person to person. Not going to the hospital for those who have mild symptoms also increases contagiousness. The spreading rate of the virus is therefore much higher than MERS and SARS. While it takes 2.5 years for MERS to infect 1,000 people, this period It was 130 days for SARS. COVID19 crossed the same threshold in just 48 days. While more than 80,000 cases were recorded in China, South Korea, Japan, Iran, Singapore, Hong Kong, the USA, Thailand and Australia were among the 40 countries reporting cases. The coefficient known as the virus staining “basic reproduction number” is thought to be between 1.4 and 2.5. This shows that the owner of the virus can transmit the virus to roughly 1 to 3 people.
Still, the World Health Organization notified the global public health crisis related to the virus on January 30. The World Health Organization then raised the alarm level from 'high' to 'very high' for the rapidly spreading corona virus worldwide. This meant that it was decided that the epidemic was threatening other countries than the starting point and that a global initiative was needed to keep the epidemic under control. Finally, the World Health Organization decided to describe the disease as a “pandemic” on March 11th.
Pandemic is the general definition given to epidemic diseases that are seen in more than one country or continent, spread over wide areas and have an effect. Although it is not possible to predict the course of the epidemic, epidemics are likely to be overcome slightly, resulting in serious discomfort or death. Since the beginning of the 20th century, there have been 5 pandemic processes in the world. Unlike the other four pandemics, Covid-19, which is not a flu virus, caused by coronavirus. It was first seen in Wuhan Province, China, in the last days of December 2019, the disease that developed as a result of the respiratory symptoms was defined as a pandemic on January 13, 2020. The first Covid-19 death case was announced on March 17, 2020 in Turkey.