MLA
Dillon, Henry, and Beverley Hope. "Translating Advances in Data Mining in Business Operations: The Art of Data Mining in Retailing." Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid Nemati and Christopher D. Barko, IGI Global, 2004, pp. 263-279. https://doi.org/10.4018/978-1-59140-134-6.ch018
APA
Dillon, H. & Hope, B. (2004). Translating Advances in Data Mining in Business Operations: The Art of Data Mining in Retailing. In H. Nemati & C. Barko (Eds.), Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance (pp. 263-279). IGI Global. https://doi.org/10.4018/978-1-59140-134-6.ch018
Chicago
Dillon, Henry, and Beverley Hope. "Translating Advances in Data Mining in Business Operations: The Art of Data Mining in Retailing." In Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance, edited by Hamid Nemati and Christopher D. Barko, 263-279. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-134-6.ch018
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