MLA
Yeo, Alvin Y.C., and Michael K.M. Chiam. "Unlocking E-Customer Loyalty." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 105-116. https://doi.org/10.4018/978-1-59904-943-4.ch011
APA
Yeo, A. Y. & Chiam, M. K. (2008). Unlocking E-Customer Loyalty. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 105-116). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch011
Chicago
Yeo, Alvin Y.C., and Michael K.M. Chiam. "Unlocking E-Customer Loyalty." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 105-116. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch011
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