In the Introduction you encountered the idea of learner profiles. You had the opportunity to assess the skills and background of your audience and to relate these ideas to planning learning outcomes. You looked at learning styles and diverse learning needs. In this chapter, you will explore more information about your target audience and ways to analyze their needs. Knowing your audience will give you confidence that your e-Texts and the design for your course will meet their learning needs. This process is called user-centered design.