User Considerations in Electronic Commerce Transactions

User Considerations in Electronic Commerce Transactions

Jonathan Lazar (Towson University, USA) and A. F. Norcio (University of Maryland Baltimore County, USA)
Copyright: © 2001 |Pages: 11
DOI: 10.4018/978-1-878289-91-9.ch012
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Abstract

This chapter will provide a discussion of user considerations in electronic commerce transactions. A consumer in an electronic commerce transaction is essentially a user. There are a number of user considerations that must be addressed for an electronic commerce transaction task to be successful. This chapter will address the functionality and usability needs of a user in an electronic commerce transaction. Results of a study of over 150 users and the factors that influence their decision to purchase textbooks will be presented, analyzed, and discussed.

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