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What is Adaptation Strategy

Chapter 8
Handbook of Research on Global Perspectives on International Advertising
Integrated marketing and advertising strategies for global brands based on cultural and local dimensions.
Published in Chapter:
Adaptation Strategy in International Brands: An Examination in Iranian Advertising
Meltem Özel (Istanbul Esenyurt University, Turkey) and Onur Karakaş (Kocaeli University, Turkey)
Copyright: © 2022 |Pages: 21
DOI: 10.4018/978-1-7998-9672-2.ch008
Abstract
In this chapter, the adaptation strategy, which is one of the global advertising strategies, is used in the analysis of advertisement. The adaptation approach is based on the fact that nations located in different geographies in the world are structurally and culturally separate from each other, and advertising messages are reshaped according to these differences. The approach aims to cooperate with the country's local agency and adapt the advertisement to the country's cultural characteristics. The study aims to determine how cultural differences are emphasized in global advertising strategies and how these differences are adapted in ads.
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Chapter 9
The Usage of Social Networks and Websites in International Luxury Brand Communication: An Example of the Automotive Sector
Strategy that is made by enterprises to differentiating theiractivities on an international basis.
Published in Chapter: The Usage of Social Networks and Websites in International Luxury Brand Communication: An Example of the Automotive Sector; From: Building Consumer-Brand Relationship in Luxury Brand Management
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Chapter 7
Power Structure as a Guide to Organizational Culture: OC Strategies for Adapting to Change
An adaptation strategy involves adjusting and modifying the organizational culture to respond to changes in the external environment or internal dynamics. It emphasizes flexibility, innovation, and agility, encouraging the organization to adapt its cultural elements, structures, and processes to remain relevant and competitive.
Published in Chapter: Power Structure as a Guide to Organizational Culture: OC Strategies for Adapting to Change; From: Using Organizational Culture to Resolve Business Challenges
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