What is Agile Management

The past few years have seen a revolutionary transition in the field of project management that enlightened the strength of agile methodologies as a strategic attack towards the progressively faster development rhythms and growing innovation requirements. In this chapter, the authors present a study developed under this context that aims to discuss the suitability of agile project management to multimedia production through a case study focused on an academic context depleted in management formalities, the Laboratory SAPO/UA. The most prominent project of this setting is the SAPO Campus, and its team is analyzed and subjected to an agile project management model. Consequently, the authors anticipate an enhancement to the studied project and the gathering of arguments that empower a clear perspective on the fitness of agile project management to the context of multimedia development.