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What is Anchorage

Popular Representations of America in Non-American Media
A term developed by Roland Barth to describe the function played by words in the construction of the meaning and interpretation of visual images (particularly print advertising messages and news photographs). In essence, an anchorage consists of words used to direct readers towards specific preferred reading of the image.
Published in Chapter:
Representing Trump and Trumpism Through Caricature: A Semiotic Analysis of Selected Editorial Cartoons Published in Nasoweseeam
Floribert Patrick C. Endong (University of Calabar, Nigeria) and Eugenie Grace Essoh (University of Calabar, Nigeria)
Copyright: © 2019 |Pages: 32
DOI: 10.4018/978-1-5225-9312-6.ch008
Abstract
This chapter focuses on the Nigerian media representations of Donald Trump's controversial policies, statements and style of government. It specifically examines Nigerian caricaturists' criticism of these aspects of American politics through a semiotic analysis of six editorial cartoons penned by Boglo G. and published in the Nigerian online magazine Nasoweseeam, from 2016 to 2018. In the light of the semiotic analysis conducted in the study, the chapter argues that Nigerian political cartoonists have continuously given a remarkable attention to U.S. politics (notably Trump's presidency), particularly exploring the angle of U.S. policies' impact on Nigeria(ns). Their cartoons have been tapping into both universal myths and local idiosyncrasies to represent the Trump administration in particular, and the American nation as a whole. Such a representation has mostly been negative. Icons, indexes and symbols have thus, most often been mobilized in their cartoons to associate Trump, Trumpism and/or America as a whole with such negativities as racism, Islamophobia, Nazism, xenophobia and authoritarianism, among others.
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Using Digital Tools to Enhance Literacy Practices: A Case Study of a Second Grade Homeschooler in Alaska
With over 100 languages spoken in the public school system, Anchorage is one of the most linguistically diverse places in the United States and houses over half of the state’s population.
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Marketing Christianity and Men of God Through the Use of Signs: A Study of Advertising Copies by Pentecostal/Charismatic Churches in Nigeria
A term used by Barthes to describe the ways in which words may be used to make the meaning of photographic texts and other images deployed in advertisements or photojournalism clearer. In other words, an anchorage directs a reader towards a particular preferred reading of an open photographic text (or an image).
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From Overlay to Interplay: Subverting the Message and Creating the Surreal With Augmented Reality
A term coined by Barthes in order to define the process of applying text to an image in order to fix the meaning of the image.
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