What is Annual Report

Each year, corporations have been donating millions of dollars for non-profit organizations in order to fulfil their duty towards society, and companies are engaging in many approaches in order to strengthen their relationship with consumers. One of these is corporate social responsibility (CSR). The purpose of this chapter is to consolidate an understanding of real-world business practices with an academic research perspective and to inform the reader on the developments in CSR practices in the digital environment. With this purpose, a descriptive research is adopted that will include a content analysis of the companies that will be selected from the list of Fortune 500 in Turkey, and the data from the web pages of the top 100 companies will be analysed. The results indicate that large Turkish companies are lagging behind global companies with regards to digitalisation of CSR practices and institutionalisation of their CSR practices when compared to the corporations in developed countries.