What is Behavior Change

This chapter discusses the role of Green ICT in improving the management of information and knowledge about sustainability in order to promote behavior change. Drawing upon a knowledge management theoretical framework, this research investigates a free-of-charge Internet tool, Microsoft Hohm, which enables American homes to better manage their energy consumption. The study shows the relevance of designing Green ICT solutions, which cope with tacit and explicit knowledge, and reduce the complexity in managing information on sustainability. In addition, the investigation confirms that the combination of sophisticated Green ICT interfaces with social media solutions offers better ways to foster behavior change through virtual socialization.