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What is Belongingness

Chapter 159

Encyclopedia of E-Commerce Development, Implementation, and Management

The extent to which online network citizen perceives being a part of social media innovation to avoid feelings of loneliness and alienation.

Published in Chapter:

The Wisdom of Social Media Innovation over the Needs of Online Network Citizens

Izzal Asnira Zolkepli (Universiti Sains Malaysia, Malaysia) and Yusniza Kamarulzaman (University of Malaya, Malaysia)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch159