Ensure the communication process and the main means of communication are oral, written, audio-visual and, with the technological revolution, the telematic media.
Published in Chapter:
Linking Internal Communication and Organisational Performance During the COVID-19 Pandemic
Pedro Pacheco Coelho (Porto School of Accounting and Business (ISCAP), Polytechnic of Porto, Portugal) and Orlando Lima Rua (Porto School of Accounting and Business (ISCAP), Polytechnic of Porto, Portugal)
Copyright: © 2023
|Pages: 27
DOI: 10.4018/978-1-6684-7353-5.ch002
Abstract
This study aims to analyse the relationship between internal communication and organizational performance. It was carried out at Natixis in Portugal, a company in the banking sector, which structured and outlined an organised, original, and creative internal communication strategy in record time during COVID-19. Quantitative research was carried out through a survey questionnaire of 160 Natixis employees so that we may have a perception of the impacts of a well-designed internal communication strategy on the employees of this company. The results show that the original and creative communication strategy used by the company made a positive contribution to the employees' organisational performance, also contributing to the establishment of interpersonal relationships between employees, even at a distance, and the feeling of belonging and identification with the organisation under study. Overall, the results of this study provide a better understanding of the role of internal communication in organisations and how essential it is.