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What is City COS® - Coordinate Orientation System

Connecting With Consumers Through Effective Personalization and Programmatic Advertising
It consists of an algorithm made from a grid design and a map of a city which, together, help the tourist or citizen build a mental map of the city where they are in. This System allows the user to know more about the city on several levels.
Published in Chapter:
The Almost Perfect Tourist Map
Luiza Gomes do Valle Vasconcellos (Luiza Vasconcellos, Portugal)
DOI: 10.4018/978-1-6684-9146-1.ch009
Abstract
Creating the perfect tourist map is one of the appeals of map development and is driven by the desire to achieve an unbeatable model. This chapter aims to examine the state of the art by reviewing the literature on what a tourist map is and the different types of map customization, taking into account the different concepts, materials, designs, colors, and grids. The author conducted an analogical and digital bibliographic research of tourist maps to propose a personalization system called City Coordinate Orientation System (City COS®️), which focuses on the mental representation of the city as a whole. This system makes use of a grid placed on the city map which allows users to observe the places they would like to visit and become familiar with the urban landscape.
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