What is City Marketing

The digital age has affected and changed individuals, businesses, marketing-advertising activities, and city and country governments. Designing action plans suitable for the digital age in political, economic, and social fields acting in accordance with the requirements of the digital age has almost become a necessity. In political communication, party leaders, candidates, and local administrators communicate with the public by using social media tools. In Turkey, after the local elections held on March 31, 2019, IMM, the decision of repeating election of 23rd June, was given. This study examines Twitter posts that are shared by the municipalities in Turkey. The study will examine how the image of the city is reproduced and transmitted within the political narrative in local elections.