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What is Client-Side Data Collection

Chapter 17
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
An alternative to traditional web server log file analysis that involves collecting data directly from the visitor’s browser (the client) rather than from server log files, improving data accuracy.
Published in Chapter:
Understanding E-Marketing Strategies
María de la Soledad Zapata Agüera (Universidad Politécnica de Cartagena, Spain)
Copyright: © 2019 |Pages: 35
DOI: 10.4018/978-1-5225-6307-5.ch017
Abstract
Using digital channels allows you to transcend traditional constraints such a geography and time zones to connect with a much wider audience. For this author, e-marketing is important because the market is global and wider, and it is necessary to be able to reach a segment with precision using the digital marketing that gives us this option. The purpose of this chapter is to explain in a simple way the strategies related to e-marketing, both research, segmentation, targeting, and product positioning. All the contents are explained with examples that are easily understandable.
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