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What is Communication Privacy Management (CPM) Theory

Chapter 17
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Originally called, communication boundary management, CPM was developed by Sandra Petronio to examine how consumers determine their boundaries in disclosing personal private information. CPM postulates the consumers make conscious decisions about how they perceive and set boundaries for their individual privacy and examine the negotiation process in which personal information is shared, co-owned, and disseminated. CPM has been applied to emerging media technologies such as blogging and Facebook in various communication contexts.
Published in Chapter:
Employing a Mixed Method to Explore Mobile Social Media Users' Big Data Privacy Concerns
Kenneth C. C. Yang (The University of Texas – El Paso, USA) and Yowei Kang (Kainan University, Taiwan)
Copyright: © 2015 |Pages: 19
DOI: 10.4018/978-1-4666-8125-5.ch017
Abstract
Since its introduction in the early 21st century, mobile social media have played an indispensable part in contemporary human experiences. The convergence of social networking and mobile technologies and services creates a fascinating circumstance because the pervasive nature of mobile social networking technologies has impacted on users' privacy. The chapter employed a mixed research method to collect and analyze mobile social media users' experiences and privacy concerns in the age of Big Data. A total of 57 participants were included in this study. Collected data was analyzed by examining mobile social media users' experiences and their concerns over privacy. Findings from this study showed the rising concerns over personal privacy as a result of convergence of mobile social media and Big Data practices by the advertising industry. Theoretical and practical implications were discussed.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 1
“Who Can I Trust?”: Mental Health Communication, Privacy Management, and Organizational Socialization
This theory explains that individuals experience a dialectical tension between keeping information confidential and being open to predict communication disclosure decisions. Factors such as privacy ownership and privacy control predict if individuals will experience privacy turbulence when dealing with personal information (Petronio, 2010).
Published in Chapter: “Who Can I Trust?”: Mental Health Communication, Privacy Management, and Organizational Socialization; From: Cases on Organizational Communication and Understanding Understudied Groups
Full Text Chapter Download: US $37.50 Add to Cart
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