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What is Consumer Confusion

Chapter 65

Encyclopedia of E-Commerce Development, Implementation, and Management

A consumer’s state of mind during a buying decision making process characterized by inability to finalize the choice of product or brand.

Published in Chapter:

The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers

Tathagata Ghosh (ICFAI Business School, India)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 17

DOI: 10.4018/978-1-4666-9787-4.ch065

Full Text Chapter Download: US $37.50 Add to Cart

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