Intrinsic and extrinsic needs & drives that impel consumers to purchase and use product, services, ideas or adopt certain behaviors.
Published in Chapter:
Technology and Sharing Economy-Based Business Models for Marketing to Connected Consumers
Sumesh Singh Dadwal (Northumbria University, London, UK), Arshad Jamal (QA Higher Education, UK & Northumbria University, London, UK), Tim Harris (QA Higher Education, UK), Guy Brown (Northumbria University, Newcastle, UK), and Siti Raudhah (Northumbria University, London, UK)
Copyright: © 2020
|Pages: 32
DOI: 10.4018/978-1-7998-0131-3.ch004
Abstract
The new technological innovations are changing the ways businesses are being operated. The sharing economy-based new business models (SEBMs) using technology have many benefits at national, organisational, community, and individual levels. The sharing economy provides a huge potential of creating millions of jobs by leveraging the business sector and providing a new way to producers and consumers to meet each other's needs. To maintain and enhance the use of technology-enabled sharing economy-based models (SEBMs), it is paramount to understand these SEBMs models and the behavior of the market, particularly on how to influence the market's attitude towards using SEBMs. This chapter analyses the new sharing economy-based and technologically-enabled business models and their antecedents.