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What is Content Quality

Encyclopedia of E-Commerce Development, Implementation, and Management
Thee quality of content-related issues presented in an m-commerce site.
Published in Chapter:
Understanding M-Commerce Quality and Its Impacts on Impulsive Purchasing Behavior: Insights from Indonesia
Muhammad Rifki Shihab (Universitas Indonesia, Indonesia), Fauria Bisara (Universitas Indonesia, Indonesia), Achmad Nizar Hidayanto (Universitas Indonesia, Indonesia), Kongkiti Phusavat (Kasetsart University, Thailand), and Ribut Purwanti (Universitas Indonesia, Indonesia)
DOI: 10.4018/978-1-4666-9787-4.ch105
Full Text Chapter Download: US $37.50 Add to Cart
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