They normally characterize a country, a region, or a market, based on a set of political, social, economic, and cultural dimensions, which are useful to depict how those contextual conditions differ across countries, regions, or markets.
Published in Chapter:
Challenges of the Internationalization Strategy of a Technology-Based International New Venture
Luciana Costa Fernandes (University of Aveiro, Portugal), Cristiana Pereira (University of Aveiro, Portugal), Daniela Simões (University of Aveiro, Portugal), and António Carrizo Moreira (University of Aveiro, Portugal)
Copyright: © 2019
|Pages: 23
DOI: 10.4018/978-1-5225-8479-7.ch018
Abstract
The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.