What is Creative Tourism

Extension of cultural tourism that engages local communities to provide interactive and immersive experiences for tourists.

Type of tourism that relies on creative resources and creative clusters; and, delivers creative experiences.

A type of tourism that develops the tourists’ creativity through their active participation in experiences which are characteristic of their destination.

Tourism model related to the creativity of urban communities and small cities, in order to revitalize the economy, society and culture of these localities, through tourist activities combined mainly with small industry, small commerce and handicrafts.

A tourism that gives the possibility to develop the own creative potential through experience linked to the culture of the places in many fields, such as cookery, painting, photography, crafts, and arts holidays.

Phenomenon resulting from travel directed toward an engaged and authentic experience, with participative learning in the arts, heritage, providing a connection with those who reside in this place and create this living culture.

Special interest tourism alternative to massive forms of cultural consumption of tourism, where the tourists have the possibility to develop their creative capital through engaging with locals.

A tourism that offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences on topics that are typical of the destination ( Richards & Wilson, 2006 ). In this context, the emphasis shifts from the tangible to the intangible culture and the fundamental experience is an exchange of knowledge and expertise between the guest and the host. This exchange creates a more authentic and locally embedded form of cultural tourism. The development of creative tourism is found in very different contexts. On the one hand, in rural areas, creativity is needed to address the lack of economic alternatives; this creativity can be observed in some areas of the UK, Scandinavia and France. On the other hand, cities are traditionally perceived as the engine of the creative economy; for example Barcelona, Paris and Rome are promoting creative tourism as an alternative to mass cultural tourism.

A typology in which creativity, either by the form of personal involvement or reception of an art work, is the catalyst.

Extension of cultural tourism, in which consumers seek interactive and dynamic experiences.

This is a type of niche tourism that transforms mass cultural tourism by enhancing the value of creativity and cultural capitals through participation, interaction, and learning.

Special interest tourism alternative to massive forms of cultural consumption of tourism, where the tourists can develop their creative capital through engaging with locals.

A type of tourism that enables tourists to learn about the culture of the region they visit by communicating with the local people and by active participation.