What is Crisis/Critical Incident

With increasingly commonplace threats of intentional violence, citywide terrorism, natural disasters, and unpredictable accidents, leaders navigate disaster situations on a more frequent basis than they may be prepared to encounter. Escalating media connectivity and social networks put organizations and leaders at greater risk for public perception crises on a routine basis, forcing them to take preventative steps well in advance of potential crises and remain vigilant in responding to such situations. The following chapter explores emergency response through a strategic lens, offering a background in crisis management literature and a theoretical basis for learning in the midst of disaster. Drawing upon an extensive study of higher education professionals who encountered high-profile disasters, the author offers practical strategies to navigate crises while maintaining individual and organizational character. Doing so may determine both the victims' experience with the tragedy and the public's long-term perception of the organization.