What is Cultural Integration

Mergers and acquisitions (M&As) are recognized as one of the most popular corporate strategies in recent years. Unlike its popularity, the success rate of mergers and acquisitions is surprisingly low. There are many reasons for failure, but among all, culture integration has emerged as one of the major barriers to an effective merger and acquisition deal. This chapter highlights the fundamentals of this topic with literature review and presents practical and effective guidelines for facilitating cultural integration in merger and acquisition process effectively and efficiently and achieving greater results from the organizational change efforts.