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What is Dairy Farming

Chapter 8
Rural Entrepreneurship and Innovation in the Digital Era
Class of agribusiness for long haul creation of milk, which is prepared (either on the homestead or at a dairy plant, both of which might be known as a dairy) for inevitable offer of a dairy item.
Published in Chapter:
The ICT Adoption in AMUL: An Easy, Innovative, Self-Sustainable Approach for Rural Regions
Pranav D. Desai (Indukaka Ipcowala Institute of Management, FMS, Charotar University of Science and Technology, Changa, India)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-4942-1.ch008
Abstract
The adoption of information communication technologies (ICT) in rural regions of Gujarat by the Gujarat Cooperative Milk Marketing Federation Limited (GCMMFL) can be considered as an iconic practice in the dairy industry in India. It is typically assumed that the efforts associated with the investment of ICT in rural area are not as effective as expected, though in the case of Amul, it was proved otherwise. Amul is a dairy farming company that produces a variety of milk products and GCMMF takes responsibility of distributing and marketing of the products of it. Amul has been a forerunner of rural India's adoption of ICT in dairy industry. This chapter shares the success story of Amul and how they utilized ICT in the dairy industry. The application of IT enabled Amul to get better control for the accumulated milk from scattered suppliers. The Amul case is a prime example for the enabling role of the technology for innovation.
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Chapter 11
Leveraging Machine Learning Techniques to Improve Learning and Recommendations Within Dairy Farms: Towards High Milk Yields for Small-Scale Farmers
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