What is Digital Adaptation

The use of information communication technology (ICT) in the industry is undoubtedly growing fast all over the world. Nevertheless, many of the small enterprises, particularly in the food and beverages (F&B) industry in Brunei, are still not adapting as rapidly as anticipated. Thus, this study aims to identify and explore the key factors influencing Brunei's small enterprises to adopt e-commerce in their business based on Venkatesh and Davis technology acceptance model (TAM) framework. In attaining this purpose, in-depth interviews have been conducted with six local small enterprises. It can be concluded that there are four main factors contributing to the influence to the adoption and use of e-commerce amongst Bruneian's small enterprises, which are perceived usefulness, perceived ease-of-use, costs, and social influence.