What is Digital Business Models

The developments in information and communication technologies in the digital age have significant and varying effects on organizations. Changes in traditional business ecosystems have created new business environments called “digital business ecosystems.” Digital transformation (DT) studies are continually being carried out in organizations to adapt to these new digital business ecosystems. Besides technological adaptation, structural changes in processes, human resources, and company culture also occur in DT process. Under these conditions, organizations need to create their strategies and road maps. In this context, it is aimed to develop a conceptual framework for examining the effects of DT on organizations by taking into account Michael E. Porter's value chain framework and Henry Mintzberg's typology of organizational configurations. The proposed framework is expected to make contribution to the literature in terms of adapting Porter's value chain to the organizational structures in digital age and will be adaptable to different types of organizations.