What is Digital Strategy

Digital literature has provided significant insights into how digital transformation contributes to improving business performance. This research departs from these studies by focusing on driving factors of digital transformation and digital transformation strategies. Moreover, the authors determine the impact of digital transformation on firm performance and identify the challenges of adopting digital transformation. The results show that successful digital transformation can speed up the pace of innovation, increase productivity, improve customer experiences and satisfaction, reduce costs, and improve business performance. The results also revealed that major barriers to digital transformation include lack of knowledge, lack of digital expertise, poor digital leadership, resistance to change, inflexible culture, unclear vision and objective, lack of collaboration and alignment. These results will help to illuminate the complex issue of how to set an effective digital transformation.