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What is E-Commerce Adoption Ladder

Encyclopedia of E-Commerce Development, Implementation, and Management
The six-step E-commerce adoption model developed by UK Department of Trade and Industry (Dutta and Segev 1999 AU34: The in-text citation "Dutta and Segev 1999" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ). The six stages are used to measure e-commerce status within an organisation starting from very basic level e.g. using e-mail for messaging to the higher level e.g. having fully integrated e-business system. Each stage is defined by technical sophistication and online business types of the firm.
Published in Chapter:
E-Business Adoption in SME-Models and Determinants: A Comparative Review of UK and KSA
Mark Xu (University of Portsmouth, UK), Maher Alhindi (University of Portsmouth, UK), Alessio Ishizaka (University of Portsmouth, UK), and Martin Read (University of Portsmouth, UK)
DOI: 10.4018/978-1-4666-9787-4.ch033
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