What is Electronic Word-of-Mouth

The communication action of consumers which uses technological channels as mediums.

Online consumer-to-consumer communication regarding a brand or product.

The information is communicated between partner through online platforms (e.g., e-mail, social media). This form of communication may create buzz marketing.

Shared content on social media that conveys an opinion about a product, which becomes a recommendation for future users looking for testimonials about the same product to support them in the decision-making process.

Electronic word-of-mouth (eWOM) refers to the process of sharing opinions, recommendations, and other forms of information about products, services, or brands through electronic media, such as social media, online forums, and review websites. It involves the use of digital communication channels to spread information and influence the attitudes and behaviors of others, including potential customers, about a particular product or service.

All informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods and services, or their sellers.