The total benefits that an employee anticipates for working a particular organization.
Published in Chapter:
Adaptation and Validation of the Employer Attractiveness Scale for the Air Transport Industry: Attracting Future Employees
Emircan Ozdemir (Eskisehir Technical University, Turkey), Umran Under (Eskisehir Technical University, Turkey), K. Gulnaz Bulbul (Eskisehir Technical University, Turkey), and Ender Gerede (Eskisehir Technical University, Turkey)
Copyright: © 2023
|Pages: 28
DOI: 10.4018/978-1-6684-6835-7.ch001
Abstract
The need for human resources will expand as the air transport industry recovers in the post-pandemic era. Improving employer attractiveness will be one of the most effective strategies for enabling companies to retain existing employees while also recruiting new talent. This chapter aims to provide a scale to measure employer attractiveness in the air transport industry. For this purpose, the air transport employer attractiveness scale (AirEmpAt) is introduced, based on adapting and validating the 25-item employer attractiveness scale (EmpAt). The participants of the research were university students in aviation management departments, and 623 responses were collected from students in Turkey. Exploratory factor analysis and confirmatory factor analysis were conducted, respectively. Then, the nomological validity was ensured. In conclusion, the analyses support the validity of the AirEmpAt scale, and provide evidence of three distinct measures of employer attractiveness: functional value, psychological value, and economic value.