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What is English for Specific Purposes (ESP)

Chapter 6
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
A subset of English as a foreign language. It refers to the teaching of English that focuses on developing communicative skills in a particular field or occupation. ESP courses are designed to meet the specific needs of the learners, with reference to the particular vocabulary and register they require.
Published in Chapter:
Pitch This: Storytelling as a Means to Enhance Your Personal Brand
Sandra Vieira Vasconcelos (School of Hospitality and Tourism, Polytechnic Institute of Porto, Portugal) and Ana Balula (ESTGA, University of Aveiro, Portugal)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-6605-3.ch006
Abstract
The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students' personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants' perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students' engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 6
Transforming Tourism Education: An Interdisciplinary Approach to Sustainable Tourism Management
A subset of English as a Foreign Language. It refers to the teaching of English that focuses on developing communicative skills in a particular field or occupation. ESP courses are designed to meet specific needs of the learners, with reference to the particular vocabulary and register they require.
Published in Chapter: Transforming Tourism Education: An Interdisciplinary Approach to Sustainable Tourism Management; From: Interdisciplinary and Practical Approaches to Managerial Education and Training
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Learning While Teaching: Harnessing the Potential of Peer-to-Peer Learning to Enhance Language Learning
A division of English as a Foreign Language, refering to the teaching of English that focuses on terminology and developing communicative skills in a particular field or occupation. ESP courses are designed to meet specific needs of the learners, with reference to the particular vocabulary and register required in their field of studies.
Published in Chapter: Learning While Teaching: Harnessing the Potential of Peer-to-Peer Learning to Enhance Language Learning; From: Fostering Pedagogy Through Micro and Adaptive Learning in Higher Education: Trends, Tools, and Applications
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Chapter 9
Linguistic Mediation as a Means to Develop Soft Skills and Intercultural/Interlinguistic Communication in Higher Education
A subset of English as a Second or Foreign Language. It usually refers to teaching the English language to university students or people already in employment, with reference to the particular vocabulary and skills they need.
Published in Chapter: Linguistic Mediation as a Means to Develop Soft Skills and Intercultural/Interlinguistic Communication in Higher Education; From: Intercultural Communication and Ubiquitous Learning in Multimodal English Language Education
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Chapter 11
Teaching English to Marketing Students: Bridging the Gap Between Academic and Real-World Skills
A subset of English as a foreign language. It refers to the teaching of English that focuses on developing communicative skills in a particular field or occupation. ESP courses are designed to meet specific needs of the learners, with reference to the particular vocabulary and register they require.
Published in Chapter: Teaching English to Marketing Students: Bridging the Gap Between Academic and Real-World Skills; From: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
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Chapter 24
New Trends in Teaching English at a Russian Technical University
Teaching English (as a part of English as a Foreign Language) at a tertiary level institution or in a professional work situation.
Published in Chapter: New Trends in Teaching English at a Russian Technical University; From: Handbook of Research on Engineering Education in a Global Context
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