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What is Ethos

Chapter 8
Multidisciplinary Perspectives on Media Fandom
Previous projection of the image.
Published in Chapter:
The People's Audience: The Relationship Between TV Presenter Silvio Santos and His TV Studio Audience
Ricardo Matos de Araújo Rios (Federal University of Juiz de Fora, Brazil)
Copyright: © 2020 |Pages: 18
DOI: 10.4018/978-1-7998-3323-9.ch008
Abstract
This chapter analyzes the previous ethoiscal projections of Programa Silvio Santos' (PSS) studios audience about its presenter, trying to understand—in parallel—who are the women considered as co-workers and the reasons that make them participate in the PSS and in its fandom. The data collection methodology is based on field research based on individual interviews conducted in March 2014. The ethos is understood as the image of oneself and the other, which may have a prior and discursive dimension. This image is supported by partially stable crystallized knowledge (sociodiscursive imaginary). The basic theoretical framework is composed by Morin, Sousa, and Lunardi; the notion of ethos is read in Charaudeau and Amossy. It is observed that the presenter has reached the Olympian myth curve and his ethé is based on credibility and identification.
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Chapter 6
Projecting Professionalism in Presentations
Establishing and using credibility to persuade others.
Published in Chapter: Projecting Professionalism in Presentations; From: Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
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Chapter 1
Gains and Losses in the Rhetoric of Virtual Workplaces
Credibility, and essential element to trust which is in turn essential to the effective functioning of a virtual workplace.
Published in Chapter: Gains and Losses in the Rhetoric of Virtual Workplaces; From: Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
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Chapter 10
Assessment for Learning Regarding the Strategy of Rhetorical Competence Development in Initial Teacher Training
The Greek word for “character”, used in persuasive communication to prove the importance of applying the appropriate language, knowledge, actions, and behavior following the specific characteristics of the audience.
Published in Chapter: Assessment for Learning Regarding the Strategy of Rhetorical Competence Development in Initial Teacher Training; From: Assessment, Testing, and Measurement Strategies in Global Higher Education
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Chapter 26
Rhetoric of Private Healthcare Offers Presented to SMEs over the Internet
In classical rhetoric “can mean the believability of the speaker, the credibility which the speaker brings to the speech situation. The speaker has to create his own credibility; he has to maintain a moral linkage between himself and his content, and should be considered a man of good character” (Zhu & Hildebrandt, 2002).
Published in Chapter: Rhetoric of Private Healthcare Offers Presented to SMEs over the Internet; From: Handbook of Research on Developments in E-Health and Telemedicine: Technological and Social Perspectives
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Chapter 3
Assessment and Civility: Using Ethos as a Tool
An ancient Greek term for the way in which a communicator shows that he or she has good sense, good moral character and good will in order to make himself or herself more believable to an audience.
Published in Chapter: Assessment and Civility: Using Ethos as a Tool; From: Enriching Collaboration and Communication in Online Learning Communities
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Chapter 5
The Islamic and Cultural Ethos of Hadhrami Businessmen
A set of ideas, attitudes and values that are associated with a particular group of people.
Published in Chapter: The Islamic and Cultural Ethos of Hadhrami Businessmen; From: Understanding the Relationship Between Religion and Entrepreneurship
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Chapter 4
Digital Media in Rare Diseases or “Knowledge Is Power”: The Role of EURORDIS in Creating Awareness and Diagnosing Rare Diseases
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Chapter 11
What Do Business Schools Expect From Aspirants During Recruitment?
The essence or spirit of a culture, community, or nation resulting in certain attitudes, behaviors, or aspirations.
Published in Chapter: What Do Business Schools Expect From Aspirants During Recruitment?; From: New Age Admissions Strategies in Business Schools
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