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What is Event Management

Impact of ICTs on Event Management and Marketing
Is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event (Event Academy, 2020).
Published in Chapter:
Applying Industry 4.0 on Management of Gastronomy Events
Asim Saldamli (Abant Izzet Baysal University, Turkey), Nurhayat Iflazoglu (Mustafa Kemal University, Turkey), and Ipek Itır Can (Anadolu University, Turkey)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-4954-4.ch014
Abstract
Industry 4.0 plays a role in meeting the demands of the global market in food and beverage activities with more efficient, harmonious, reliable, and sustainable production processes. In the recent years, enterprises have started taking advantage of augmented reality technology in the design phase; three-dimensional printers, internet of things technology and robot chefs during the production phase; and robot waiters in the presentation phase. In this context, in this chapter, the transformations experienced in the design, production, and presentation processes of banquet organizations as the result of the Gastronomy 4.0 concept, which emerged as a result of the reflections of Industry 4.0 on the field of gastronomy, were examined. It is thought that in the near future, if the prevalence of Gastronomy 4.0 applications increases, the personnel responsible for running banquet organizations will need to be trained and also informed about the equipment of the new age.
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More Results
Importance of ICT in Human Resources Management and Evaluation in Terms of Events
It refers to the presentations, performances, or celebrations in which all details have been previously planned and planned to serve social, cultural, or corporate purposes.
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Should Festival Be Smarter?: ICT on Mass Events – The Case of the Exit Festival (Novi Sad, Serbia)
Project management of the event itself. It involves creating and managing different activities of an event before actually launching the event.
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Innovative Trends in Technology for Marketing of Events
Event management is a process of planning, organising, coordinating, executing various activities at an event with effective use of all the event resources to meet the specific goals and objective of the event.
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The Acquisition of Skills and Expertise: Work-Based Learning
A business-based specialism incorporating elements of project management and operations, but which has a focus on how to arrange commercial events such as weddings and conferences as well as large scale and outdoor corporate events.
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Design Science Research for Non-Formal Education
planning organization, leading, and controlling of presumed set activities to achieve a particular goal in a specific context and time.
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Event Management in Social Media
Event management is an applied science in which inter-disciplinary studies are used. It is a format that is continuously renewing and developing its practices through technology that is constantly changing and developing.
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Artificial Intelligence Applications for Event Management and Marketing
Is conducting the pre-event, during and post-event processes (project planning, budgeting, whether or not to earn income, earnings of the institution, design, procurement, planning, operation, measurement and evaluation, reporting, etc.) based on strategic principles, in line with the determined targets, in a planned manner (Tontus, 2019).
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