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What is Fashion Product

Chapter 16
Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives
Any goods, material or immaterial which is the aggregate concept of fashion, that is, that introduces itself as the new carrier from the place of its diffusion and consumption until its “packaging”. It expresses that differential; the claim that was produced from a creative act (Sant’anna, 2007).
Published in Chapter:
Research Project Future of the Present: The Process and the Importance of Signs Observation into Fashion
Sandra Regina Rech (University of the State of Santa Catarina, Brazil) and Gabrielle Stockey Chinchilha (University of the State of Santa Catarina, Brazil)
Copyright: © 2011 |Pages: 16
DOI: 10.4018/978-1-61520-617-9.ch016
Abstract
This article has the purpose to describe and to report the methodology used by the research project “Future of the Present: an area to analysis and observation of signs”. It will clear up in detail the process of observation, analysis, and interpretation of signs and how new trends are possible to comprehend. It’s necessary to analyze and research different sections, at the same time that the human behavior is studied and also its lifestyle into the most various cultures. Understood as a language, the exploration of the signals issued by the society is a cross-behavioral study guide which enables tangible recommendations for all levels of the market supported by the irrational and emotional trend phenomenon and synthesized in images. It is a very detailed process that requires a lot of work and sensibility in order to see the evidences that the zeitgeist sends and to change them into fashion trends.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 11
Recommercing Luxury Goods: A Market in Booming That Needs New Sustainability-Oriented Collaborative Strategies
Product for which demand changes frequently because of changes in consumer tastes or product attributes. Where consumer tastes are fickle and consumers seek to be fashionable, suppliers can take advantage of this by frequent restyling of products.
Published in Chapter: Recommercing Luxury Goods: A Market in Booming That Needs New Sustainability-Oriented Collaborative Strategies; From: Circular Economy and Re-Commerce in the Fashion Industry
Full Text Chapter Download: US $37.50 Add to Cart
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