Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Femvertising

Chapter 8
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Empowering women in advertising.
Published in Chapter:
Gender and Patriarchy in Turkish Advertising: A Semiotic Analysis
Anıl Dal Canbazoğlu (Mersin University, Turkey)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-6605-3.ch008
Abstract
The present chapter discusses a particular advertisement aired for a bank in Turkey from a semiotic perspective. Advertising as film is visual storytelling. A film has language and form, and is made up of parts that relate to one another in specific ways that affect the audience. Film techniques take on a semiotic function in the process of meaning construction. As a cultural phenomenon, advertisements can reveal hidden meanings, such as gender issues and patriarchal discourse in the case of the analysed advertisement.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 9
Advertising Discourse and “New” Ideologies in Spain
Marketing trend based on the representation of feminist values and female empowerment in advertising.
Published in Chapter: Advertising Discourse and “New” Ideologies in Spain; From: Handbook of Research on Narrative Advertising
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR