What is Generation Z Students

Our prosperity and sustainability in the future depends on the ability to innovate. Therefore, innovation needs to be embedded in all sections of an economy. A research study took place in a higher education setting of the United Arab Emirates (UAE) on offering an entrepreneurship major to local women students. The aim was to explore the interest and views of these Generation Z students on driving innovation and entrepreneurship in the country through building homegrown companies. This research is highly relevant as the society re-imagines itself post pandemic. The findings from the research may be useful to members of academia, professionals related to this sector, and policy makers of nations. They may use the information to design suitable academic programs for women that may help drive entrepreneurship, innovation, and sustainability for every strata of the society in the post-COVID-19 era.