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What is GOMS

Chapter 193
Encyclopedia of Multimedia Technology and Networking, Second Edition
GOMS is a set of techniques for modeling human task performance. It stands for goals, operators, methods, and selection rules. GOMS was invented by Card, Moran, and Newell (1983) and has become an important model for human–computer interaction studies.
Published in Chapter:
Ubiquitous Commerce
Holtjona Galanxhi-Janaqi (University of Nebraska-Lincoln, USA)
Copyright: © 2009 |Pages: 6
DOI: 10.4018/978-1-60566-014-1.ch193
Abstract
Ubiquitous commerce, also referred to as “u-commerce” or “über-commerce,” is the combination of electronic, wireless/mobile, television, voice, and silent commerce. However, its full realization would bring something more than the simple sum of its components. Ubiquitous commerce can be defined as “the use of ubiquitous networks to support personalized and uninterrupted communications and transactions between a firm and its various stakeholders to provide a level of value, above, and beyond traditional commerce” (Watson, Pitt, Berthon, & Zinkhan, 2002).
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