What is Green Logistics

The chapter discussed a business model (BM) perspective as an innovating practice to analyze the transition of the EuroPacific LL Company (EuroPacific) from regional logistic operator to domestic logistic operator or third-party logistic provider (3PL) for Asian companies. The company operates regionally in markets of Croatia, Hungary, Serbia, Slovakia, and Slovenia and globally in South Korea, India, and Singapore. The chosen long-term business vision of the company is based on the goal of becoming the key logistics provider of goods from the Far East directed to the European markets. The company was confronted with the first period of crisis from 2008 to 2010 and again with the second crisis started in 2020 when they realized that, although known as the crisis breaker, the company is not being exempted from market challenges, extraordinary situations like pandemic, and consecutive economic downturn effects.