Is the largest mosaic museum in Turkey. Hatay Archeology Museum serves the visitors with all the equipment of contemporary museology. In the museum, there are many important works from Paleolithic, Neolithic, Chalcolithic, Bronze Age, Hittite, Hellenistic, Roman, Eastern Roman, Seljuk and Ottoman periods, and the museum has the title of the largest mosaic in the world.
Published in Chapter:
Reshaping of Museums With Experiences: An Examination on the Hatay Archeology Museum
Copyright: © 2021
|Pages: 13
DOI: 10.4018/978-1-7998-7095-1.ch005
Abstract
Today, experiences that emphasise many known areas suggest that consumers do not only buy products or services, but they also buy a holistic experience that includes purchasing processes. In this context, the contemporary museum understanding implies that experiences are more important and gives its visitors the message that “I understand what you are looking for and design it for you” is becoming widespread. This study aims to explain museum experiences by making use of consumer experience scales in today's conditions when the contemporary understanding of museums is becoming popular. It was observed that the Hatay Archaeological Museum, in Turkey, undertook the mission of creating value for its visitors with experiential marketing techniques, the works in the museum were arranged and exhibited in a way that allows guests and customers to have social, purposeful, cognitive, and introspection experiences. The study revealed museum visitors' experiences and emotions and the sensory stimulants by which they are impressed.