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What is Hedonic Value

Chapter 1
Handbook of Research on Retailer-Consumer Relationship Development
A dimension of consumer perceived value associated with senses, pleasures, feelings, and emotions.
Published in Chapter:
Customer Perceived Values and Consumer Decisions: An Explanatory Model
Philip Y. K. Cheng (Australian Catholic University, Australia)
Copyright: © 2014 |Pages: 12
DOI: 10.4018/978-1-4666-6074-8.ch001
Abstract
Building on findings from previous research on dimensions of Consumer Perceived Values (CPVs), an Integrated Consumer Perceived Value Model comprising utilitarian, hedonic, and social values is proposed to explain observed consumer decisions (viz. purchase or do not purchase), and to provide new frontiers for consumer behaviour research. The distinguishing if not innovative features of the proposed model are: (1) it provides a framework to investigate the competing, complementary, and compensating effects of the CPV dimensions; (2) it distinguishes the CPV dimensions that affect consumer decisions specifically and those that affect consumer decisions homogeneously; and (3) while some CPVs are generated and interact serially, other CPVs could be generated and interact in parallel.
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Chapter 3
Shifting of Paradigm in Buying Behaviour of Digital Natives
Pleasant or unpleasant sensation derived from entertaining, emotional, and satisfactory experiences during a shopping process.
Published in Chapter: Shifting of Paradigm in Buying Behaviour of Digital Natives; From: Digital Natives as a Disruptive Force in Asian Businesses and Societies
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Chapter 21
Understanding Consumer Recommendation Behavior
Hedonic value is defined as that value a customer receives based on the subject experience of fun and playfulness (Babin et al. 1994).
Published in Chapter: Understanding Consumer Recommendation Behavior; From: Handbook of Research on Mobile Marketing Management
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Chapter 1
A Conceptual Framework of Value Sharing in the Sharing Economy
The degree to which a product/service arouses emotions and creates pleasant experiences.
Published in Chapter: A Conceptual Framework of Value Sharing in the Sharing Economy; From: Sharing Economy and the Impact of Collaborative Consumption
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Chapter 11
Conceptualization and Measurement of Smart Shopping
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