What is Horizontal Diffusion

Digital transformation using emerging technologies such as internet of things (IoT) is transforming the way business is conducted within industrial value chains. Consequently, business model innovation and the transition to networked business model are required. Yet, many gaps are being researched to analyze how industrial companies can leverage digital transformation to transform their business models to achieve sustainability benefits. Typically, issues related to value creation and the delivery of business models require more clarification. It is also important to recognize how these components integrate to the sustainability of industrial initiatives. The main objective of this chapter is to pave the way for business behaviors associated with internet of things environment and the related innovative contracts. The discussions and conclusions discussed here will help organizations to establish a long-term, complex relationships with their suppliers, customers, and other value chain actors.