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What is HR-Strategy (Hiring Strategy)

Chapter 16
Handbook of Research on E-Transformation and Human Resources Management Technologies: Organizational Outcomes and Challenges
HR-Strategy is the general strategy of the HR-department. It includes the hiring strategy, talent management strategy and retention strategy. The main objective is to engage employees positively and successfully to achieve the company’s corporate purpose and strategic goals. For HR-strategy being successful it is important that the HR-strategy is satisfying the business needs, the needs of customers and the needs of employees. An effective HR Strategy is an integral part of corporate strategy and is deduced from the general business strategy of a company.
Published in Chapter:
What Makes the Difference? Introducing an Integrated Information System Architecture for Employer Branding and Recruiting
Sven Laumer (University of Bamberg, Germany) and Andreas Eckhardt (University of Frankfurt a. Main, Germany)
Copyright: © 2009 |Pages: 14
DOI: 10.4018/978-1-60566-304-3.ch016
Abstract
In 2007 Erickson and Gratton asked “What it means to work here” and discussed the need for a structured approach to establishing an employer image among potential employees. In July 2007, Lee also proposed an architecture for a next-generation holistic e-recruiting system. Based on these ideas and a design science approach we propose an extension of this framework by adding employer branding as an important new component and structured sub-process. Based on an extensive review of IS and HR literature, we show how employer branding should be integrated into the existing architecture to develop and implement an effective employer branding strategy. The results are a first step towards an architecture for a holistic e-HR management system.
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