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What is Hybrid Reality

Chapter 112
Encyclopedia of Organizational Knowledge, Administration, and Technology
A fusion of various configurations or constellations of reality, e.g. Mixed Reality and the so-called “Real Reality”.
Published in Chapter:
Mobile Culture for Tourism Communication
Pedro Andrade (Institute of Social Sciences, Communication and Society Research Centre, University of Minho, Portugal)
Copyright: © 2021 |Pages: 13
DOI: 10.4018/978-1-7998-3473-1.ch112
Abstract
Mobile devices and the corresponding culture, are transforming the way we understand and sense social, urban and intercultural processes. The aim of this text is twofold: firstly, to circumscribe the main ideas and concepts which clarify the process of mobile culture, activated through the use of mobile apparatus (cell phones, etc.). Secondly, inquiry why and how mobile culture and its instruments facilitate or difficult communication within tourism activities. Tourism is one of the most relevant processes within the contemporary city, in the sense that it activates multiple urban mobilities and their modes and means of communication, in particular the social and cultural exchanges among native citizens of a destination place, and tourists visiting this locality.
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