What is IGP

Wine regions constantly question their visibility on the internet to fully be able to embrace the 3.0 digitalization. Recent controversy of the geographic domain name “.vin” and “.wine” has raised awareness of the need to be proactive in Internet naming. The objective of the chapter is to understand how wine regions could develop a digital territory strategy to increase their competitive advantage by using specific geographic domain name. The chapter provides an overview of origin, role, and functioning of stakeholders involved in the internet naming industry. The specific case of Alsace wine region has been investigated with a specific focus on the digital wine territory strategy based on the development of the “wine.alsace.”