What is Innovative Proactivity

The purposes of this study are to address elderly entrepreneurship in the context of corporate entrepreneurship, to determine its dimensions, and to make suggestions with the results obtained. The systematic review method was adopted in the study. According to the findings, it has been determined that corporate elderly entrepreneurship includes innovative risk and opportunity management, innovative elderly initiative, innovative proactivity, competition management, and resource management. It is recommended to meet the needs arising due to the social, psychological, cognitive, physical, and health-related decline of elderly consumers through corporate social entrepreneurship. This type of entrepreneurship is an important approach added to the literature to meet the consumer needs that differ with the increasing elderly population. Providing the needs and satisfaction of the elderly is possible with corporate entrepreneurship. Determining the future needs of the elderly living in a nursing home or with their families requires management in innovation.