Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Interactive Media

Chapter 4
Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends
Interactive media is a catch-all term that is used to describe the two-way flow of information between the content user and the content producer. In addition to enabling consumers to actively participate in the production of content, interactive media also allow for the collection of real time data, which can later be used for content customization.
Published in Chapter:
Social Media Marketing: Web X.0 of Opportunities
Lemi Baruh (Kadir Has University, Turkey)
Copyright: © 2010 |Pages: 12
DOI: 10.4018/978-1-60566-368-5.ch004
Abstract
In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 12
Digital Nature Explorations: Taking Technology Outside
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Creative E-Pedagogy in Massive Grammar E-Tutoring via the Simultaneous Use of Social Media Platforms
It describes the set of digital outlets which are part of Web 2.0. They allow users to actively engage with content and with other users using a range of different features.
Published in Chapter: Creative E-Pedagogy in Massive Grammar E-Tutoring via the Simultaneous Use of Social Media Platforms; From: Creativity as Progressive Pedagogy: Examinations Into Culture, Performance, and Challenges
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 80
Designing a Distributed Learning Experience
Media that allows for a two-way interaction or exchange of information via interactive tools.
Published in Chapter: Designing a Distributed Learning Experience; From: Encyclopedia of Distance Learning, Second Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 35
Public Intimacy and the New Face (Book) of Surveillance: The Role of Social Media in Shaping Contemporary Dataveillance
Interactive media is an umbrella term describing communication media that allow the two-way flow of information between content users and producers.
Published in Chapter: Public Intimacy and the New Face (Book) of Surveillance: The Role of Social Media in Shaping Contemporary Dataveillance; From: Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR