What is Key Factor

How can an organization be successful if it doesn't have clear objectives? If it does not know where to go, how can it plot a route? An organization without well-defined objectives is like a drifting ship, goes along with the winds, wherever it blows to. Defining objectives is of capital importance for good organizational performance and success, vision alignment and goal focusing. Their definition must follow strict requirements that guarantee relevance and accomplishment. Moreover, objectives must be set at all levels of the organization, so that everybody tracks the same route. This research proposes an approach to the way organizations define objectives. Based on principles of Organizational Engineering and the Portuguese Air Force's top-down structure and Mission, a model is proposed that takes into account relevant organizational elements needed to guarantee the objectives' pertinence. It also provides strategies that can be used to align them with the management levels.