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What is Long Tail Distribution

Chapter 4
Achieving Organizational Agility, Intelligence, and Resilience Through Information Systems
The long tail is traditionally associated with a statistical distribution, usually the Pareto principal, where approximately 80% of items in the distribution are accounted for by the first 20%. The tapering of the distribution was named a tail. The Long tail in its contemporary context was first used by Clay Shirky in 2003 and then popularized by Chris Anderson in 2004. It has been noted that the approximately 20% of the tail is behaving in new ways.
Published in Chapter:
Long Tail Leadership: A Covid Case Study Illustrates the Importance of Understanding Soft Power Affecting Organizations
Diane Spencer-Scarr (Curtin University, Australia)
Copyright: © 2022 |Pages: 34
DOI: 10.4018/978-1-7998-4799-1.ch004
Abstract
The increased weighting of digital natives in a fattening long tail has added complexity to organizational leadership, particularly during the global COVID-19 pandemic. Trends affecting the individual come from social, economic, and technological sources and affect leadership behaviors, and this in turn affects society. In order to understand this interconnection, lower-level influences and how they affect the higher-level visible signs are discussed. These lead to influences on behavior. Influences are felt as intensity and embeddedness of engagement, decision-management, feedback ability, and motivators. This chapter begins with a discussion of causes for this phenomenon and concludes with ways to work with the long tail, either from within as a member or externally as a leader. The chapter ends with a brief comment on future research based on findings discussed in this chapter.
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