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What is M-PESA

Chapter 10
Cases on Corporate Social Responsibility and Contemporary Issues in Organizations
M stands for mobile, and pesa is a Swahili word that means money. It is a mobile application, where Safaricom’s subscribers can do money transactions between themselves or with the bank.
Published in Chapter:
Sustainable Development Goals: The Case of Safaricom Limited
Annex Nafula Wamalwa (University of Nicosia, Cyprus)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/978-1-5225-7715-7.ch010
Abstract
Safaricom Limited is a telecommunications company, the largest mobile operator in Kenya, serving over 20 million customers and occupying two-thirds of the market share in the industry. The company strives to push the boundaries of conventional ways of doing business by focusing on value creation to the society, economy, and environment of Kenya by incorporating the top-down, bottom-up approach to integrate the SDGs into its corporate strategy and its corporate social responsibility projects. The mission of the company is transforming lives, and this is evident from its operations and investing resources in sustainable projects.
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Chapter 6
Is M-PESA a Model for Financial Inclusion and Women Empowerment in Kenya?
The SIM-build application that allows Safaricom M-PESA registered users to send and receive money through their mobile phones.
Published in Chapter: Is M-PESA a Model for Financial Inclusion and Women Empowerment in Kenya?; From: Contemporary Global Perspectives on Gender Economics
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Chapter 4
Impact of Mobile Money Transfer on the Education Sector in Sub-Saharan Africa: A Review
A mobile phone-based services for money transfer, financing and microfinancing.
Published in Chapter: Impact of Mobile Money Transfer on the Education Sector in Sub-Saharan Africa: A Review; From: Impact of Mobile Payment Applications and Transfers on Business
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Chapter 13
Quantum Leap and Uptake for Technological Advances in Africa in the Era of the COVID-19 Crisis
It is a mobile money service that originated in Kenya and has since expanded to various countries in Africa and beyond. The term “M-Pesa” is derived from the Swahili words “mobile” and “pesa” (money), reflecting its nature as a mobile-based financial service. M-Pesa was launched by Safaricom, a leading telecommunications provider in Kenya, in 2007.
Published in Chapter: Quantum Leap and Uptake for Technological Advances in Africa in the Era of the COVID-19 Crisis; From: Examining the Rapid Advance of Digital Technology in Africa
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