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What is Marketplace Lending

Chapter 88
Encyclopedia of Organizational Knowledge, Administration, and Technology
An individual to individual lending that is conducted through a third-party online service (marketplace).
Published in Chapter:
Emerging E-Business Models and Their Impact
Liguo Yu (Indiana University South Bend, USA) and Ting Wang (Indiana University South Bend, USA)
Copyright: © 2021 |Pages: 11
DOI: 10.4018/978-1-7998-3473-1.ch088
Abstract
With the wide usage of the internet and mobile apps, various e-business models are created and realized. Although most of them have a short history, their economic and social impact are significant. This paper describes the background and status quo of several representative emerging e-business models, including marketplace lending, mobile-enabled transportation, peer-to-peer rental, and personalized marketing. In addition, this paper discusses how these e-business models are transforming the landscape of our society and our social relations.
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